The Mountain Ear
January 20,2011
By Rachael Brown
Bryant Alden and Patti Alden are different from each other. It is their differences that keep the sizzle in their six-year old business, Chef’s Market, in North Conway Village.
Bryant has been cheffing for over 20 years, has held executive chef positions at the White Mountain Hotel, the Eagle Mountain House and PFG Northcenter, while Patti has accumulated over 15 years of expertise in event planning, wedding planning, social and corporate planning working at the Mount Washington Hotel, the White Mountain Hotel and the Eagle Mountain House.
The husband and wife team put their heads and talents together to open the Chef’s Market in 2005.
“Patti and I are living the dream. We say this as we do janitorial chores on a slow winter’s night,” says Alden laughing. For the couple, who live together, work together and have raised two daughters the establishment of the Chef’s Market has afforded them time to spend with their children, now ages 14 and 19. “When our children were young they were able to come to the business after school,” he says.
The Aldens decided to open a chef’s market to offer healthy affordable alternatives to fast foods, a place where guests could dine-in for lunch and take home prepared dinners for later. “We have been in the Valley for over 20 years and saw the need for an establishment that offered an alternative to fast food,” says Alden. The business is different than working as an executive chef at a hotel or restaurant but Alden says he doesn’t work any less. He has a finger on everything and faces different challenges.
The bouncing around of the economy is challenge for sure. Alden says flexibility has helped them flourish in volatile times. “You have to have the adaptability to tailor to people’s needs and dietary concerns such as nut allergies and gluten restrictions. I make a coconut almond encrusted chicken (gluten free) which doesn’t sacrifice flavor,” says Alden. Or take for example, the flourless chocolate cake, or the cheese- cake with gingersnaps crust. “It (gluten free) is a trend,” he adds. My menus are guidelines. I let my customers tailor the menu.” Modifying menus comes in handy with the Chef’s Market catering business both on and off premise. “We can get an e-mail at eight in the morning for a catered lunch for 25 the same day or we can get a walk- in requesting dinner for 40 that evening,” says Alden. The answer is always ‘Yes’. “My wife is so good on the computer,” he adds. She catches those e-mails, he adds.
Having fingers in many pots helps too. “Our business is diversified, we are not solely trying to get that person to come in and buy extra virgin olive oil or specialty chocolates, or just feeding someone lunch or just catering or hosting an event, says Alden. They do it all.
But, not without Patti being a driving force the behind the business, says Alden.
“My wife is essential to the décor “When you walk in to the store you get a Tuscan feel. I am a guy, if I decorated it would probably be hunter green and white,” he says. Patti orders all the specialty foods too. She works with brides sometimes for up to a year, towards the end Bryant comes in with food planning. “I may have all the medals on the wall, but Patti does all the detail, the marketing, the event planning, the wedding planning and administrative tasks,” says Alden.
To add to their versatility, the Chef’s Market was the original chef for Fields on the Saco, the local farm to table event, which takes place in August. Alden says they are looking for chefs to contribute this year. He has appeared on Boston Chronicle, www.tripsmarter.com with six other New England chefs and celebrity chef Tim Crehan. He was invited on the Travel Channel to talk about the first Thanksgiving and the challenges the pilgrims faced. “The pilgrims had wild game, boiled wild birds. There were no ovens to cook turkeys,” he says. You see Alden is a 13th generation John Alden descendent of the Mayflower.
Speaking of family, it was his grandmother that taught Alden so much about cooking and shared her love of food with him when he was only sixteen. “I was a teenager working in a restaurant on Cape Cod. I didn’t think I’d make a career of this. My grandmother was a personal chef on Cape Cod before personal chefs were popular,” he says.
Alden spent time with his gram, as he affectionately calls her and learned the basics and the love of food. “I took a lot of gram’s recipes, put a modern twist on them, took some of mine and put them together in cookbook,” he explains. Alden explains that his grandmother used lots and lots of butter and lard or made chocolate steamed pudding on a coffee can on top of boiling water. Making the recipes is challenging because there were no specific ingredients, she would use measurements like scant, he says. “I loved her shepherd’s pie and baked stuff soul. I’ll take her basic stuffing recipe and then I’ll add artichokes,” he says. Or he takes her lemon poppy seed bread and will make a strawberry butter to compliment the bread.
“Working with gram was so cool. One of the things she taught me was ‘Don’t let anything go to waste’. Those things stick with you,” he says. “I know it is an old cliché, but ‘Food is Love’”.
One last thing- so is the love of a spouse. “Patti and I balance each other. I don’t know if I’d be here six years if it weren’t for all Patti does. She does so much that people don’t see,” says Alden.
For more information, visit; www.chefsmarketnorthconway.com or stop by 2724 Main Street, North Conway Village. Open daily 11:00 for lunch and dinner. Closed Tuesday.

